iRostrum

Running online auctions on your own branded auction platform doesn’t come any easier.

With over 12 years of expertise, iRostrum provides your own personalised auction platform to run Timed and Live online auctions from start to finish. Take full control and run your auctions your way!

iRostrum Online Auctions

Why is iRostrum the trusted choice for top auctioneers?

iRostrum’s class-leading cloud based auction software combines the latest scalable technology with unrivalled standards of presentation and mobile-first responsive design, allowing you to easily launch your own auction platform and sell through timed and live-stream online auctions to bidders anywhere, on any device.

Your Fully-Customised Auction Platform

  • Your own white label auction platform
  • Instant set up with no software installation required
  • Apply your logo and branding
  • Host on your own URL
  • Configurable localisation: timezone, currency, tax, and language
  • Quality UX design to latest accessibility standards
  • Mobile first responsive for optimal viewing on any device
  • Multiple levels of integration with your website
  • Inbuilt SEO and clean URLs
  • Bidder My Profile with configurable notifications, bid tracking & favourite lots

Run Live & Timed Auctions

  • All bidding tightly coupled to your T&Cs
  • Bidder registration with configurable ID verification and/or card registration processes
  • Configurable staggered close times
  • Anti-sniping measures
  • Real time, advance & proxi bidding
  • Clear personalised on screen notifications
  • Email bid notifications
  • Standard, Reverse & Pledge auction configurations
  • On demand ultra-low latency live streaming
  • Intuitive Live auction clerking
  • Auctioneer screen

Intuitive Admin Portal

  • Intuitive admin tools for client, auction, lot and payment management
  • Consignment and inventory management
  • Bulk processing for quick import of lots and images
  • Quick invoice generation & sharing
  • Online payments with Stripe integration
  • Configurable role profiles and & access controls
  • Data ownership & export for detailed data analysis

Get started today!

Book a demo

"We chose iRostrum to host our online auction of wildlife art as the admin area was easy to understand, straightforward to add and edit lots and images and gave us the back office information we required to run a successful action.

We also liked the fact that the public facing auction site could be designed to reflect our own web site and that it was easy for the visitor to browse and sign-up to bid. We sold 94% of our lots in our first auction and received full payment for them all.

I would highly recommend iRostrum having now run five successful auctions with iRostrum and will be using them again for the next auction."

Robert Ferguson, Explorers Against Extinction

Who is iRostrum for?

iRostrum is built for auctioneers and businesses of all sizes looking to run professional, customizable online auctions. Whether you’re a fine art dealer, a luxury retailer, a real estate agent, or an industrial equipment provider, iRostrum offers flexible solutions to suit your unique auction needs. Our platform serves industries ranging from single-seller operations to multi-seller marketplaces, making it ideal for companies seeking a scalable, branded auction experience with powerful tools for global reach and growth.

 

Select from one of our three iRostrum Solutions to suit your business model:

How do I get started?

1 - Book a demo: In our 30-45 minute call we will aim to find out more about your business and requirements to better understand your challenges and goals, enabling us to give you a tailored walk through of the iRostrum auction platform.
2 - Receive a quote: Once we’ve established which iRostrum solution is the best fit and some of your key metrics, we can provide you with a personalised quote. If you have any bespoke requirements we can explore these further at this stage.
3 - Launch your iRostrum auction platform: When you’re ready to get started, your iRostrum auction platform can be up and running is a matter of minutes.

Sectors

Fine Art, Antiques & Collectables

iRostrum is used by Auction Houses as well as galleries and specialist dealers running auctions of their own stock. The iRostrum legacy platform was designed specifically for the Fine Art market and as such includes a wealth of industry specific features including AML, ARR and Margin Scheme tools.

Jewellery, Watches & Luxury Goods

Brand recognition and advanced customer experience is a key priority for our auction partners selling high value luxury items. Combined with our emphasis on quality of presentation and beautiful design, iRostrum will elevate your product with unlimited hi-res photos, video and 360° viewing.

Fine Wine & Spirits

iRostrum is well established within the Fine Wine and Spirits sector with auction partners ranging from niche speciality merchants, high volume  retailers, to Britain's oldest wine & spirit merchant. Each has taken advantage of our bespoke templating capabilities to adapt iRostrum for their sector.

Real Estate & Property

The Real Estate & Property auction market has seen significant uptake of online only formats whilst live stream auctions allowing bidders to participate in the room or online are still in demand. iRostrum powers auctions across the market from luxury real estate to commercial property & land.

Classic Cars & Automotive

iRostrum is well positioned for the Car & Automotive sector with bespoke customisation allowing for seamless alignment with retail websites and flexible templates for presenting lot information, with scope ranging from luxury classic cars to high volume fleet sales. Take a look and take part in a demo auction.

Business Assets

This sector encompasses the sale of a wide range of business assets, including company liquidations, commercial contracts, intellectual property, technology infrastructure and procurement services powered by iRostrum's timed auction capabilities including standard, reverse and sealed bid auctions.

Charity & Non-Profit

iRostrum has actively supported the charity sector from the outset, offering discounted rates. Whether as a one off event or regular fundraising program iRostrum's quick launch and easy intuitive admin tools means our charity auction partners can focus their efforts where it matters most.

Agricultural & Industrial

This wide ranging sector incorporates auctions related to blood & livestock, farming and industrial machinery with unlimited further applications. See how iRostrum's highly configurable auction platform and custom templates allow for flexible adoption to meet wide ranging requirements.

How does iRostrum work with my website?

Beautiful Design For Professional Presentation

iRostrum sits in parallel to your existing website, allowing it to work with all websites with no need to install any software. 

 

Whether you use a static HTML website or web CMS like Wix or Umbraco you can easily align your headers, footers, branding and styling to make your website and your iRostrum auction platform work together seamlessly.

 

iRostrum enables multiple levels of integration with your existing website and business systems.

Charities And Fundraising

Standard Adoption

  • Quick launch with the standard white-label website and align designs
  • Upgrade to host your white-label on your own URL domain with system notifications from your own personalised email address
  • Use iRostrum’s sector templates or work with us to build your own lot template
  • Leverage our bidding widgets to drive engagement to your auction platform
Fine Art Antiques Auction Market

Enterprise Adoption

  • Configure iRostrum to integrate with your own identity provider, enabling Single Sign-On (SSO)
  • Work with the experienced team of developers and auction experts to build bespoke software customisations into iRostrum
  • iRostrum’s advanced headless architecture allows you to work with our API to build integration of functionality into your own user interfaces.

Benefits of iRostrum

Focus on Your Brand

Your brand is your greatest asset.

 

iRostrum is a true white-label auction platform allowing you to apply your branding, with the ability to be hosted on your own website URL and multiple tools to integrate your auction platform with your existing website.

 

Build and retain brand recognition and trust through a seamless customer experience, where you have control of how your customers engage with you.

Own Your Data

Your auction platform means your data. Owning your data enables you to perform unlimited analytics to build up a detailed profile of bidder and buyer activity so you can provide an intelligence led service to build closer, more personalised relationships and maximise the potential of your client base.

 

Take advantage of standard reporting or use comprehensive export tools for further AI led profiling and engagement.

Flexible Integrations

On setup your iRostrum auction platform can be configured to meet your business and compliance requirements.

 

The simple Stripe Integration can be used to enable simple online payments for your customers. It can also be incorporated into the registration process to enforce card registration, pre-auths or advanced payments at account creation or auction registration for enhanced security and identity verification.

Specialist Support

Built by enterprise technology specialists and experienced auctioneers, benefit from exceptional customer support & training led by a team with first hand experience of using iRostrum as the foundation for building a successful auction business.