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100% sell-through on Berry Bros. & Rudd's first online auction!

Berry Bros. & Rudd Auctions - Case Study

Fine Wine & Spirits | Single Seller

Background

Berry Bros. & Rudd, Britain’s oldest wine and spirits merchant, has flourished as a family-owned businesssince 1698. With centuries of legacy and a dedication to quality, they have established a remarkablestanding in the market through their commitment to tradition and excellence. While their Berry Bros. & Rudd Exchange (BBX) successfully facilitated peer-to-peer trading within their community, theyidentified an opportunity to advance further by creating a dedicated auction platform. Motivated bytheir high standards and vision, they sought to develop an efficient, high-quality auction solution thatwould uphold their esteemed brand and meet complex logistical requirements.

Requirements

Berry Bros. & Rudd needed a technology partner with extensive auction expertise and the ability to deliver a bespoke solution tailored to their unique needs. Their key requirements included:

Preserving brand integrity across all customer interactions.
Offering a flexible foundation to support future auction growth.
Presenting lots with the highest standards of user experience and accessibility.
Integrating effectively with existing business systems while allowing for future refinements.
Providing an intuitive and engaging experience for end users.
Delivering the project within ambitious timelines.
Maintaining robust security measures to protect customer data.

Solution

iRostrum stood out as the ideal technology partner for Berry Bros. & Rudd, thanks to our proven expertise in the auction industry and flexible, scalable platform.

Technical Optimisation: Tailored software modifications ensured reliable functionality while meeting Berry Bros. & Rudd’s operational needs. A robust penetration test fortified the platform’s security to protect customer data and enhance trust.
Strategic Customisation: Bespoke adjustments aligned with existing systems, providing a pathway for ongoing integration improvements and offering adaptability to support future growth.
Collaborative Support: Our team became an integral part of Berry Bros. & Rudd’s project team, offering expert advice, proactive solutions, and responsive support throughout the project.

Outcome

The first auction hosted on Berry Bros. & Rudd’s bespoke iRostrum platform was a resounding success, achieving a 100% sell-through rate—a milestone referred to as a ‘White Glove Sale.’

This term signifies that every lot offered in the auction was sold, demonstrating exceptional bidder engagement and platform performance. The integration of iRostrum’s bespoke solution enabled Berry Bros. & Rudd to meet ambitious timelines and deliver a secure, high-performing auction platform that upheld their renowned reputation.

Feedback from customers has been very positive, with many praising the intuitive user experience. iRostrum worked closely with Berry Bros. & Rudd, providing expert guidance and customising the platform to fit their operational needs and customer experience. The collaboration ensured a smooth launch and positioned Berry Bros. & Rudd to expand their auction offering, further enhancing their commitment to providing innovative services for their valued customers.

"After a thorough review of a number of auction platforms, we selected iRostrum, confident they could provide the flexibility, security, performance, and practical auction expertise we needed. Greg’s technical knowledge, combined with Marijke’s experience from working for several major auction houses, gave us a valuable sounding board throughout the project. (...) The iRostrum team became integrated within the wider project team and were both reactive and proactive to the demands of the delivery. Our first auction was a resounding success, and we were delighted to report a 100% sell-through rate; a ‘White Glove’ sale."

Geordie Willis, Berry Bros. & Rudd

100% sell-through on Berry Bros. & Rudd's first online auction!

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