Berry Bros. & Rudd Auctions - Case Study
Fine Wine & Spirits | Single Seller
Berry Bros. & Rudd, Britain’s oldest wine and spirits merchant, has flourished as a family-owned businesssince 1698. With centuries of legacy and a dedication to quality, they have established a remarkablestanding in the market through their commitment to tradition and excellence. While their Berry Bros. &Rudd Exchange (BBX) successfully facilitated peer-to-peer trading within their community, theyidentified an opportunity to advance further by creating a dedicated auction platform. Motivated bytheir high standards and vision, they sought to develop an efficient, high-quality auction solution thatwould uphold their esteemed brand and meet complex logistical requirements.
Berry Bros. & Rudd needed a technology partner with extensive auction expertise and the ability to deliver a bespoke solution tailored to their unique needs. Their key requirements included:
iRostrum stood out as the ideal technology partner for Berry Bros. & Rudd, thanks to our proven expertise in the auction industry and flexible, scalable platform.
The first auction hosted on Berry Bros. & Rudd’s bespoke iRostrum platform was a resounding success, achieving a 100% sell-through rate—a milestone referred to as a ‘White Glove Sale.’
This term signifies that every lot offered in the auction was sold, demonstrating exceptional bidder engagement and platform performance. The integration of iRostrum’s bespoke solution enabled Berry Bros. & Rudd to meet ambitious timelines and deliver a secure, high-performing auction platform that upheld their renowned reputation.
Feedback from customers has been very positive, with many praising the intuitive user experience. iRostrum worked closely with Berry Bros. & Rudd, providing expert guidance and customising the platform to fit their operational needs and customer experience. The collaboration ensured a smooth launch and positioned Berry Bros. & Rudd to expand their auction offering, further enhancing their commitment to providing innovative services for their valued customers.
Greg’s technical knowledge, combined with Marijke’s experience from working for several major auction houses, provided a depth of knowledge and a valuable sounding board. (...) The system itself was complex yet comprehensive, and the team quickly learned how to navigate the back end with ease. The iRostrum team became integrated within the project team and were both reactive and proactive to the demands of the project. Feedback from customers has been very positive thus far. They have also been keen to make suggestions for where we might make improvements to the platform, which we will look to implement in time for our second sale. (...) Our first auction was a resounding success, and we were delighted to be able to report a 100% sell through rate; a ‘White Glove’ sale.
Geordie Willis, Berry Bros. & Rudd
