Berry Bros. & Rudd were looking for a tried and tested technology partner who both understood our ambition, but also had practical working knowledge of auctions. We understood a lot of the theory, but iRostrum were incredibly well-placed to help demystify some of the nuanced aspects of auctions as well as matters of best practice. After a thorough review of a number of auction platforms, we selected iRostrum, confident that they would provide the flexibility, security and performance that we required to meet our needs.

Having set ourselves ambitious timelines for our first auction, the speed-to-market of the selected solution was also a significant factor in the selection process. While the platform delivered a lot of the functionality that we required, we challenged the iRostrum team to deliver against a greater scope of work; a challenge that they accepted with relish and delivered on. Greg’s technical knowledge, combined with Marijke’s experience from working for several major auction houses, provided a depth of knowledge and a valuable sounding board.

The system itself was complex yet comprehensive, and the team quickly learned how to navigate the back end with ease. The iRostrum team became integrated within the project team and were both reactive and proactive to the demands of the project. Feedback from customers has been very positive thus far. They have also been keen to make suggestions for where we might make improvements to the platform, which we will look to implement in time for our second sale.

Our first auction was a resounding success, and we were delighted to be able to report a 100% sell through rate; a ‘White Glove’ sale. We look forward to building on this initial success in the future as we continue to offer our valued customers more ways to maximise the value of their wine and spirits collections.

Geordie Willis, Berry Bros. & Rudd