Auction House Software | Art Auction Software

The Agricultural & Industrial sector forms the backbone of global production and sustainable growth, with auctions for essential assets such as advanced farm machinery, thoroughbred livestock, and renewable energy projects. Whether you’re bidding on tractors, harvesters, or industrial machinery, these auctions are critical to industries worldwide.

Our custom-branded auction platform takes these high-stakes transactions to the next level by ensuring your brand remains central throughout the buyer experience. From forestry rights and livestock to green energy assets, your auctions are presented with the care and professionalism that reflect the true value of what you’re selling.

By delivering a seamless, trusted platform tailored for this vital sector, iRostrum enables you to build long-term brand loyalty while ensuring that every auction, whether it involves high-end machinery or renewable resources, meets the standards of quality your business is known for. In a marketplace where presentation and trust are paramount, we provide the tools to elevate your brand and enhance the buyer experience, helping you stand out as a leader in agricultural and industrial auctions.

iR

iRostrum Single Seller

For those selling their own stock or not looking to manage consignments.

iR+

iRostrum Multi-Seller

For those looking to manage consignments and sell on behalf of multiple sellers

iR∞

iRostrum Marketplace

For those looking to set up your own marketplace where sellers manage their own listings

Available Auction Types

Live Auctions

Stream live auctions to your online audience
Real-time bidding controls
Ultra low latency live video streaming
Intuitive notification bar
Incremental or automatic proxi-bidding
Place advance bids or bid live

Timed Auctions

Highly configurable auction settings
Sniper prevention
Incremental or automatic proxi-bidding
Transparent bid history
Instant on screen bid-status and email notifications

Custom Auctions

Catalogue Only
Reverse Auctions *
Pledge Auctions *
Sealed Bid Auctions *

Benefits of iRostrum

Market specific features

Best in market image rendering with unlimited hi-res images, zoom control, video and 360° image viewing
Configurable categories for extensive search & filter
Configurable Tax and VAT schemes including Margin Scheme
Tools to support AML5 compliance

Keep focus on your brand

Brand recognition, reputation and trust are fundamental to building a successful online strategy. As a true white-label auction platform that allows you to apply your branding, host on your own website URL and utilise multiple tools to integrate your auction platform with your existing website, you can give your clients a seamless customer experience, where you have control of how your customers engage with you.

Flexibility & freedom for a pro-active marketing strategy

In a market that has long been dominated by the mass amalgamators the future landscape of digital marketing is changing faster than ever before. With your own auction platform you have complete freedom to utilise the digital marketing strategy, social media strategy and marketplaces that are going to work hardest for you. Whatever you use, all traffic flow will be driven in one direction only. Back to you.

Integration with Google Analytics allow advanced logging capabilities that will provide valuable insights into the value return for your marketing strategies.

Own your data

iRostrum gives you complete ownership of your data. The white-label model ensures that all client activity takes place on your platform so you have full access to and ownership of this data. This means not just buyer data, but underbidders and registrations as well enabling detailed analysis to gain in depth learnings on client behaviour. Knowing your clients allows you to actively increase sales by providing a more personal service for the lifetime of that client.

AI integrations allow for pro-active intelligence, ensuring the right product is seen by the right bidders.

0% commission on sales

Our pricing is simple, we charge based on the number of lots published per month. It makes no difference to the software how many zeros the price has when the hammer falls - the cost will be the same.

Our model means you can forecast your costings in advance. Our fair pricing means you can also choose to pass on this saving to your buyers - show them some love and let them bid on your platform for free.

Today more than ever before having a strong online offering is paramount to future success. Faced with the challenges of 2020, those that have been able to embrace the digital revolution quickest and most imaginatively whilst keeping their identity central have thrived where others have faltered.

The 2020 Hiscox online art trade report revealed that the impact of Covid-19 accelerated online sales, with online-only auction sales by Christie’s, Sotheby’s and Phillips 436% higher than the same period last year.

As an auctioneer I know how powerful ownership of auction data is for growing your business. iRostrum gives you this control, control of your data, your brand and your digital marketing strategy, with the freedom to access the global marketing options that will work hardest for you.

Marijke Varrall-Jones, iRostrum Online Auctions

iRostrum for the Agricultural & Industrial Market