iRostrum

iRostrum for the Classic Cars & Automotive Market

Showcase classic cars with a custom-branded platform for a premium buyer experience

The Classic Cars & Automotive sector offers auctions for culturally and historically significant vehicles and memorabilia, featuring iconic brands like Ferrari, Porsche, and Aston Martin. From vintage cars and high-performance racing vehicles to rare motorcycles and automotive artefacts, these auctions attract collectors, enthusiasts, and investors seeking exclusive items that resonate with automotive history.

Our custom-branded auction platform ensures that your brand stays at the forefront, offering a premium experience that builds trust with buyers. In a sector where the value and prestige of the items are paramount, the quality of presentation is critical. By showcasing these high-end assets with the professionalism they deserve, we help you maintain brand loyalty and distinguish your auctions from lower-quality platforms. Whether selling rare racing cars or collectible memorabilia, iRostrum ensures that each auction reflects the unique value of the automotive treasures being offered.

iRostrum Overview

Fully-Customisable Auction Platform

  • Your own white label auction platform
  • Instant setup, no installation needed, with valuable ongoing software enhancements
  • Sector templates out-of-the-box or customise your own
  • Host on your own URL and send system notifications from your own email address
  • Localise to your timezone and currency
  • Exceptional presentation and user experience designed to the latest accessibility standards
  • Mobile first responsive for optimal viewing on any device
  • SEO-optimised pages with clean URLs

Run Live and Timed Auctions

  • Highly configurable bidding formats
  • All bidding tightly coupled to your T&Cs
  • Configurable customer journeys and notifications
  • Access to the iRostrum Marketplace solution enabling sellers to list directly
  • On-demand ultra-low latency live streaming
  • Intuitive Live auction clerking and auctioneer screens
  • Comprehensive audit and traceability tools

Administration and Security

  • Intuitive end-to-end administration tools and processes
  • Bulk processing tools
  • Comprehensive reporting, exportable insights, and analytics for smarter, data-driven decisions
  • Configurable role profiles
  • Full data ownership
  • Secure software with regular penetration testing (SSL secure)
  • Scalable architecture addressing legacy cloud scaling issues
  • AML5 and GDPR ready

iRostrum features

  • Customisable Branding
  • Client management
  • ID Verification Management
  • Consignment Management
  • Inventory Management
  • Auction Management
  • Lot Management
  • Cataloging/Categorisation
  • Image Management (360° lot viewing)
  • Video Rendering
  • Registration Management
  • Tax Management
  • Payment Management
  • Attendance Management
  • Event Scheduling
  • Search/Filter
  • Live Auction
  • Timed Auction
  • Online Bidding
  • Proxy Bidding
  • Absentee Bidding
  • Advance Bidding
  • Bid Management
  • Anti-sniping
  • Watch List
  • Alerts/Notifications
  • Billing & Invoicing
  • Payments
  • Reporting & Statistics
  • Data Export
  • Social Media Integration
  • API Integration
  • Single Sign-On (SSO) with OAuth

Market Specific Features

High-quality visual presentation

  • Present your cars to the highest standards with detailed images so bidders will bid with confidence
  • Hi-res image rendering with close zoom control and nlimited images per lot
  • Video presentation
  • Interactive 360 image capability

Trusted Payment Solutions

  • Out-of-the-box integration with your own Stripe account
  • Capture your bidders preferred payment method with timely reminders when they expire
  • Mandate deposit capture or future payments to bid in your auctions
  • Payment processing

Security & Trust

  • AML compliance through secure registration and verification procedures for KYC
  • Protect bidder information with iRostrum’s secure encryption and storage solutions, ensuring confidentiality and integrity.

Get started today!

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The Ideal Online Auction Platform for the Automotive Sector

In an era where digital solutions redefine industries, the automotive sector is no exception. Online auction platforms have emerged as pivotal tools for buying and selling vehicles, offering unparalleled convenience and efficiency. However, creating a robust and user-friendly platform tailored to the unique demands of this sector involves addressing several critical aspects which iRostrum has focused on delivering to make this the platform to be truly successful in the automotive space.


Comprehensive vehicle listings with customisable templates to standardise descriptions with multiple hi-res images and video.

Dynamic auction features for an engaging auction experience with real-time bidding and live updates, options for setting reserve prices, starting bids, and automatic bidding increments, clear visibility of bid histories to maintain transparency and countdown timers and alerts to keep participants informed of closing times.

Advanced search and filter capabilities can be extended through custom templates to ensure buyers can pinpoint vehicles that meet their specific needs, enhancing user satisfaction.

Secure payment and financing options either through the existing Stripe payment gateway integration or through iRostrum’s ability to integrate with other third party payment gateways or escrow services, whilst managing sales tax, import/export duties, and other applicable fees

Extensive API integrations available for industry compliance and regulations from third-part verification services, VIN checks and documentation for title transfers.


The automotive sector is uniquely positioned to benefit from the scalability and convenience of the iRostrum online auction platform. See how we can support your success.

Marijke Varrall-Jones, iRostrum Online Auctions