Auction house software designed by auctioneers for auctioneers

Since 2011 our vision has been to give auctioneers total control

  • Control of your brand
  • Control of your client engagement
  • Control of your costs
  • Control of your data
Fine Art Antiques Auction Market

Take control and run your auctions your way

iRostrum gives you all the tools you need to run your online auctions - whether you are an individual or organisation looking to run one-off or regular auctions.

Your reputation will work for YOU

Brand recognition and consumer trust have always been the cornerstones of building a strong online presence. With built in SEO (Search Engine Optimisation), running your live and timed auctions on your own branded auction website means your online profile will start working for you straight away.


Bring your client engagement back in-house.

Your data is your greatest asset - Own It

A core benefit that iRostrum gives you is complete ownership of your data. The white-label model ensures that all client activity takes place on your platform so you have full access to and ownership of this data. This means not just buyer data, but underbidders and registrations as well enabling detailed analysis to gain in depth learnings on client behaviour. Knowing your clients allows you to actively increase sales by providing a more personal service for the lifetime of that client.

No commission means your costs are fixed

Our pricing is simple. A fixed monthly licence fee and a fixed auction fee. It makes no difference to the software how many zeros the price has when the hammer falls - the cost will be the same.


Our model means you can forecast your costings in advance. Our fair pricing means you can also choose to pass on this saving to your buyers - show them some love and let them bid on your platform for free. 

Flexibility and freedom to do what's best for you

In a market that has long been dominated by the mass amalgamators the future landscape of digital marketing is changing faster than ever before. With your own auction platform you have complete freedom to utilise the digital marketing strategy, social media strategy and marketplaces that are going to work hardest for you. Whatever you use, all traffic flow will be driven in one direction only. Back to you.


Advanced logging capabilities will allow iRostrum to provide valuable insights into the value return for your marketing strategies.

Pick the auction format which works best for you

Live auctions

  • Stream live auctions to your online audience
  • Real-time bidding controls
  • Ultra low latency live video streaming
  • Intuitive notification bar
  • Incremental or automatic proxi-bidding
  • Place advance bids or bid live

Timed auctions - aka silent or online only

  • Highly configurable auction settings
  • Sniper prevention
  • Incremental or automatic proxi-bidding
  • Transparent bid history
  • Instant on screen bid-status notification

Catalogue only auctions

  • Quality online presentation for offline sales

Premium presentation and exceptional bidding experience

Run unlimited auctions through your own website

  • White label website with your own branding
  • Responsive for optimal viewing on any device
  • Integrate as a page within your existing website or operate as a stand alone website
  • Interactive homepage promoting current, future and past auctions with sales results
  • Rich presentation of multiple auctions and unlimited lots whilst promoting SEO
  • Publish viewing times and auction notices

Give your bidders quality direct engagement

  • Secure bidder registration, verification and login
  • My Profile for bidders to manage bids and follow favourite lots
  • Comprehensive lot search and filter function
  • Real-time on screen and email updates on bids
  • Bidders must accept auction terms & conditions before they can participate and bid

Take your business global

  • Operate in any currency
  • Operate in any time-zone
  • Multi-lingual capability

Tailored to the Fine Art & Antiques Auction Market

Market specific customisations

  • Configurable Tax and VAT schemes including Margin Scheme
  • Artist Resale Right auto-charging
  • Cites notification
  • AML5 compliant vetting capability

Market specific fields

  • Artist/Title
  • Subtitle 
  • Extensive Description
  • Dimensions 
  • Provenance/Notes
  • Condition report

Market specific design

  • Fine art auction focused design
  • Configurable lot categories 
  • Enhanced search & filtering 

Start Your Free 14-Day Trial

Get full feature access to iRostrum with a 14-day trial. Create and preview as many auctions as you like and cancel anytime, no questions asked.

Get started now!

Today more than ever before having a strong online offering is paramount to future success. Faced with the challenges of 2020, those that have been able to embrace the digital revolution quickest and most imaginatively whilst keeping their identity central have thrived where others have faltered.

The 2020 Hiscox online art trade report revealed that the impact of Covid-19 accelerated online sales, with online-only auction sales by Christie’s, Sotheby’s and Phillips 436% higher than the same period last year.

As an auctioneer I know how powerful ownership of auction data is for growing your business. iRostrum gives you this control, control of your data, your brand and your digital marketing strategy, with the freedom to access the global marketing options that will work hardest for you.

Marijke Varrall-Jones, iRostrum Online Auctions

What's included

Powerful tools and features for a class-leading auction experience for you and your customers

Optimised administration flows

  • Create and publish auctions in minutes
  • Bulk import 
  • Batch processing
  • Image auto-resizing

Invoicing & Payments

  • Individual and bulk invoice generation
  • Mass-distribution of post-auction invoices
  • Online payment facility
  • Payment reconciliation and reporting

Control your data

  • Own 100% of your data
  • Analyse and contact under-bidders
  • Extract anytime
  • Access via Open API architecture

Security & data privacy

  • Highest of security standards
  • All transactions handled securely over SSL

Reporting & Insights

  • Detailed bidder data for analysis
  • Comprehensive audit and traceability tools


  • Easy access email support and troubleshooting
  • Proactive live monitoring

© iRostrum 2022